How we validated our idea

An app that facilitates the forming of new, real life friendships for adults

  1. People are using existing products to find friends (eg. over 25,000 Facebook & Meetup groups for finding friends)
  2. People are joining new services to find friends (eg. over 3 million active users on Bumble BFF)
  3. Our co-founder built a Facebook group of over 20,000 women in Perth (~2% of total adult female population) looking to meet friends.
  4. We spoke to hundreds of people to to get their feedback on existing products - on average user satisfaction was very low across all platforms:
    1. Meetup - low platform engagement, sporadic activity, poor follow through
    2. Bumble BFF - superficial, cliquey
    3. Facebook Groups - unrefined results (can't filter by age, location, interests etc), negative experiences (spam, soap box, bullying etc)
    4. Many users either became disheartened & gave up, or continued to use these platforms because no better alternative was available
  5. We used Rahul Vohra's product market fit engine methodology to survey these users and inform our product roadmap